Gifts have been a part of corporate events for long. Be it something memorable for speakers or giveaways for audience. Gifts serve a dual purpose, as a vote of thanks to the eminent speakers who spared their valuable time to contribute to the events and also a brand recall for the audience who take those giveaways home.
After being part of multiple corporate events both as a speaker and an audience, I consistently see that there is a huge lack of creativity in gifting ideas. There has been a over use of wooden, acrylic or glass mementos which look nothing new with words engraved which again look like corporate jargon. Giveaways for audience and gifts for fun contests look as if they have been picked up in a hurry and often end up in closed shelf.
As a person working in the gifting domain and dealing every day with people’s emotional aspects, I do see a huge scope to make this opportunity of giving gifts more fruitful. If you can make the “Thank you gift” for that influential speaker an attractive and meaningful one, there are higher chances of him taking note of the gift and speaking to his peers about it or making some place for it on his office desk. Remember a speaker like this would be attending numerous other events and will be bringing home a memento every time. One needs to get really creative to be able to create a Thank You memento for him to make it stand out from others.
Gifts and giveaways for audience in corporate events is a huge opportunity to do a strong brand promotion. But it should be done in a way that branding is not on the face but subtle. It is also important to be able to link the gift concept itself with the event or the business line of the company to make a person relate it with the business. USB drives given out in events are good and useful but why not design the USD drive in a way that aligns with the company’s business. An out of the box thought to design the gift can give you to ways to carry out the brand promotion is ways which are not just restricted to logo imprinting and ensure people show it off with pride.
Let your creative juices flow and make gifting at corporate events meaningful and fun.